Primpied by Luciano Russo

 

5 steps to live a day like Cinderella

 

Primpy explores Italian excellences

What happens if you have dinner with Mytheresa and Gianvito Rossi plus an exclusive parterre, in the wonderful Italian city called Rimini? Luxury is here!

Serena, my travel mate, and I have been greeted in the sumptuous Grand Hotel in Rimini. We left the luggage and quickly changed our look. Because the program was detailed and we couldn’t waste time chatting or wearing the wrong look.

 

1st STEP “LIGHT LUNCH AT THE POOLSIDE”

A gorgeous buffet with fish, fruits and vegetables was waiting for us. Everything’s light and bathed with champagne and wine. How many people know what to wear for an event like this? It’s easy…LIVELY, summer and clean LOOKS and don’t forget about the hat!

For women, either a short denim skirt or a long and super light one, impalpable fabrics, like a cloud in the blue sky. It has to be matched with a not daring top that uncovers suntanned shoulders and straw accessories: colored, fringed or just a classic Kelly bag by Hermès. After lunch…

 

2nd STEP “TOUR OF THE FACTORY AND MEETING WITH GIANVITO”

When the courtesy car brought us to the factory, it seemed to be in front of a modern house ready to tell the story of an Italian family.

And I was right, since the first moment at the Factory the human value has been the most fashionable one.

Gianvito Rossi, his father Sergio Rossi and the son Nicolò introduced themselves. Step by step we discovered more, from the philosophy behind each creation to the packaging and the shipping all over the world. Laboratories were clean and organized, a supply chain like at Willy Wonka’s factory.

Come on, everybody knows that for many women a new pair of sandals is the emotional equivalent of chocolate for kids. I always believed in the SHOE-THERAPY, because even if we talk about objects, there’s a story, the manpower, the assembly work…there’s the craftsman, the one who moves us!

Fashion is more: not only objects, it DETERMINES OUR MOOD.

Before the end of the tour, Gianvito answered a question: “Why are your shoes more comfortable than others – even very prestigious – and allow us to do everything on the heels?”

Gianvito: “Our shoes are tested by all women who work here because the heels must be beautiful and comfortable”.

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3rd STEP “GARDEN COCKTAIL”

We came back to the hotel, our scheduling had three hours for relaxing, fitting, choosing the proper look…and the question is always the same: “What should I wear?”

To choose the best look for a GARDEN COCKTAIL is RISKY, because often “someone dresses up more than cherry blossoms”.

YES to patterns, intense colors, long dresses and everything that means no-showy luxury.

AVOID sequins, wedge heels and maxi bags.

 

4th STEP “DINNER”

The theme GLAMOUROUS ATTIRE gave the opportunity to show the latest trends: from the heeled velvet-silky Mules to the Portofino sandal with different leathers.

The guest stars were women’s feet, the ones that Gianvito Rossi has cared every day for many years, thanks to the know-how of his father Sergio.

A summer dinner for 150 people where everybody talked and confronted each other because fashion puts together even the most different worlds.

Together with the shoes, the earrings by Alessandra Rich, the dresses by Dolce&Gabbana, the clutch by Valentino, also words are glamorous.

Nothing is casual, Grand Hotel in Rimini has been chosen because it was the favorite place of the director Federico Fellini, and the white table in the terrace surrounded by a green landscape was really like in a movie.

The CEO of Mytheresa pushed all commensals to enjoy the dinner according this Fellini’s quote, “let’s have a night with pasta and magic”.

And it was magic!

 

5th STEP “BEACH PARTY”

Here the outfits took apart, like a soufflé.

Take off frills, but (almost) NEVER THE SHOES.

Because, according to me, “THESE SHOES (GIANVITO ROSSI) ARE MADE FOR DANCING!”